Michael Collins is a distinguished professional in the hospitality, accommodation, and tourism industry, boasting over 35 years of extensive experience in Australia. He is the Principal of CF Global, a boutique consultancy and import agency specialising in business and capacity building through cost-effective operational efficiencies and international procurement.

​

Throughout his illustrious career, Michael has managed several hotels for the Austotel Group and the Swan Brewery. He notably served as the lessee and General Manager of the historic Castle Hotel in York for over a decade. In 2002, he joined Best Western as the Regional Manager for WA/SA/NT, further solidifying his expertise in the industry.

​

In 2006, Michael took on the role of Group General Manager and Director of the Eco Company Pty Ltd, a subsidiary of the Hospitality Group of Companies. Under his leadership, the Eco Company successfully opened and operated the award-winning Karijini Eco Retreat on behalf of the Gumala Aboriginal Corporation. Located in the stunning Karijini National Park in Western Australia, the retreat's successful launch underscored Michael's proficiency in pre-opening operations, sustainable tourism practices, and management of hospitality businesses in remote locations.

​

Michael's role as the Pre-opening General Manager for The Terrace Hotel, a boutique 5-star hotel in Perth, further highlights his ability to manage high-end hospitality businesses and international procurement.

​

As a consultant, Michael has provided valuable insights to various organisations, including hotels, pubs, restaurants, holiday parks, local governments, Aboriginal Corporations. His expertise spans sustainable tourism, tourism and destination marketing, destination development, product distribution, operational management, audit, procurement, infrastructure requirements, and new projects. He has also delivered relief management services for multiple hospitality businesses.

​

Michael's leadership extends to numerous national, state, and regional tourism and industry bodies, including AHAWA, Australia’s Northwest, FACET, and ATEC, a non-executive director of Ecotourism Australia. He currently serves as  President of Skal International Perth, and has previously held significant roles with the Coeliac Society of WA, Coeliac Australia, and the Caravan Industry Association Western Australia.

​

Michael's extensive experience encompasses sourcing and importing for the hospitality, accommodation, and tourism sectors, pre-opening operations, client and owner representation, relief management, audit and compliance, customer service, tourism and destination marketing, project management, operational management, procurement, and infrastructure planning. His expertise positions him as a valuable asset for any organisation aiming to enhance its operations, sustainability practices, and overall performance.

​

Specializing in:

• Sourcing and importing for the hospitality, accommodation, and tourism sectors

• Pre-opening experience for hotels and resorts

• Client and owner representation

• Relief management for the hospitality industry

• Audit and compliance for hotels and resorts

• Customer service excellence in the hospitality sector

• Tourism and destination marketing, including sustainable tourism practices

• Destination representation

• Project management for hospitality, accommodation, and tourism businesses

• Operational management for hotels, restaurants, holiday parks, and other hospitality venues

• Procurement and sourcing of products and services for the hospitality industry

• Infrastructure requirements and planning for hospitality and tourism businesses

• ​

Michael’s comprehensive expertise in these domains makes him an invaluable asset for organisations seeking to optimize their operations, implement sustainable practices, improve visitation and achieve superior financial outcomes.

 

​