CF Global, established in 2013, is a premier tourism consultancy firm based in Perth, Australia. With over 35 years of combined experience in the hospitality and tourism industry, we are dedicated to promoting sustainable tourism and providing professional advice tailored to our clients' needs. Our team specialises in destination development, marketing, and representation, particularly focusing on Western Australia’s unique tourism potential.

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Our Mission

Our mission is to foster sustainable tourism practices that offer economic benefits while preserving the environment and enriching local communities. We aim to be the preferred partner for businesses seeking to develop, market, and sustain tourism experiences that stand out in the industry.

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Expertise and Services

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Sustainable Tourism

At CF Global, sustainability is at the core of our operations. We help clients develop tourism products that are environmentally and socially responsible. By promoting sustainable practices, we ensure that tourism benefits both present and future generations.

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Destination Development and Marketing

We leverage our deep understanding of Western Australia’s diverse landscapes, rich cultural heritage, and abundant wildlife to create unique and memorable tourism experiences. Our services include:

• Destination and Product Marketing: We create targeted marketing campaigns, develop advertising materials, and represent our clients at industry events to maximize their market reach and impact.

• Feasibility Studies: Conducting comprehensive research to assess the viability of new tourism projects, ensuring that our clients make informed and strategic decisions.

• Operational Plans and Procedures: Developing detailed operational strategies to ensure smooth, efficient, and effective business operations.

 

Comprehensive Consulting Services

CF Global offers a wide array of services designed to support and enhance the performance of businesses in the tourism and hospitality sectors:

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• Relief Management: Providing expert temporary management support during crises or unexpected events.

• Quality Standards and Brand Audits: Ensuring that businesses maintain high-quality standards and consistent branding across all platforms.

• Performance and Operational Audits: Conducting thorough evaluations to identify areas for improvement and enhance overall business performance.

• Mentorship: Offering coaching and training programs to develop staff skills in customer service, sales, and marketing strategies.

 

Client and Industry Representation

We represent clients in various negotiations and partnerships, ensuring their interests are well-protected. Our team stays abreast of industry trends and participates in trade shows and events to effectively promote our clients' destinations and products.